Our 4 step approach provides solutions that are as effective as they are creative. Since we understand that every project – and every client – is different, we use a simple, proven, easily modified process:

Plan & Analyze

Whether it's a new strategy, a new identity, a new name, a pilot project for a new product, a new channel, a new medium or simply a new idea, this is where it starts.

Once the nucleus of the idea is formed, the concept development begins. Where do we take the idea? What do we do with it? This is where we find out.

Investing in a proper analysis allows a comprehensive, sensible project strategy and a superior product – be it a simple marketing site or a complex solution. We dive into your industry, brand, customers and competitors. We validate objectives and challenge preconceptions. We synthesize this information into a goal-driven roadmap that ensures success at the end of the project.

Design & Development 

What does it look like? How does it sound? Our in-house design and copywriting gives your project its unique shape and substance. Combining creativity and technology with strategy allows us to deliver customized solutions to virtually every marketing and communication challenge.

We then focus on translating strategy and goals into design – the seamless combination of interface, visual and technical design. VirtualReality sites feature an intuitive interface design that delivers a superior user experience; striking visuals that communicate your message and express your brand; and an appropriate technical infrastructure to house functionality and provide a solid and extensible foundation for the future.

Execute & Implement 

Our creative and art direction guide it through execution. The planning, the timelines, the budgeting, the tiny details of the execution of your project are all handled, expertly, by our project manager.

No matter what medium, specs, supplier, format, finishing or destination, we make sure your customer always sees you at your very best.

Implementation encompasses full-scale production and results in a rigorously tested, thoroughly documented site. As we move from approved design direction to completed graphics and style guides, and from coding and content creation to templates and quality assurance testing, this is where ideas become reality. 

Measure & Refine

In the end, results are what matter. That's why our solutions are strategically sound and will truly build your business. They will also complement and leverage your other business activities.

Although results are sometimes difficult to measure, we believe that this step is as important as the other three and can provide you with the tools to do just that.

Web projects often continue to evolve over time, to reflect changes in organizational goals, new products or services, or simply to accommodate a phased roll-out plan. Traditionally, VirtualReality works with clients after launch, revisiting goals to ensure that our projects continue to achieve established objectives and ongoing success.